Formula for Success, E=MC^2
“Einstein always appeared to have a clear view of the problems of physics and the determination to solve them. He had a strategy of his own and was able to visualize the main stages on the way to his goal. He regarded his major achievements as mere stepping-stones for the next advance,” states The Noble Foundation from nobelprize.org.
Concepts such as this, a clear view of the problems, a determination to solve them, and having a strategy will help you to visualize the goal. Now altogether now, let’s pretend we are listening to our favorite teacher, Mr. Einstein, and say out loud what this is called…our “Formula for Success”. Now since we know what types of steps that are necessary in order to achieve our goal or success, let’s consider his actual equation for energy. Energy is the result of mass times the square of the speed of light. And since energy and mass are different forms of the same thing, they are interchangeable.
Ponder this thought in deciding what to do next with your marketing plan, if you are wanting a specific result, then you must develop a clear view of your problem first. Jumping into a problem head first will not only overwhelm you but it will cost you more time and energy to get out of the new problems that could have been avoided. Thinking pro-actively can eliminate further stress.
Our “Formula for Success” now has a clear understanding of what problems we are trying to solve, we need to remember that different forms of our well thought out solutions can be achieved by testing. For example, if you are trying to decide what topic for your promotional videos is the most popular, testing a few out and analyzing the data can help you decide what the best topic is for you to promote. If you are wanting more exposure to your website, then by testing different distributional ideas out can enable you to have a much more clear idea of what works and what does not.
Keep in mind that we are using our testing for our main goal which is to find your “Formula for Success”. Once you find out what works for you, you now have the strategy to achieve your goals. Roll with it and change your formula as you grow.