Internet Marketing Plan? Do you have one?
Lately I have spoke to many customers that say they have an Internet Marketing plan. I think this is really great news. The problem is when you peel back the onion there isn’t much there in terms of real goals and benchmarks. There is no real plan. Just tactics being used to drum up some e-business.
Having a website and optimizing a few Key words does not constitute having an Internet Marketing Plan (IMP). Having the ability to sell your products on-line does not constitute having an IMP. Using Pay Per Click Advertising does not mean you have an IMP. These are all components to be considered when developing an IMP.
If your website has the ability to explain products, answer FAQ’s, and complete a sales transaction, then you have a virtual sales person. That is a great start. This sales person is available 24 hours a day, 7 days a week, and never calls in sick! Unless your web hosting provider or Internet T-1 is down. We all know that never happens.
Most companies have sales people and marketing departments to support their sales effort. The same principle applies to your virtual sales person/ Website. It’s not enough to give one of your potential top performers part of the tools they need to be successful. You need to give them every tool you can to be successful. At the same time you have to set realistic goals and work on an all inclusive IMP to maximize the efforts of your on-line sales goals. You can create a successful IMP, implement it, measure it, and count on these revenues to grow month over month if you take the time make sure you have a real Internet Marketing Plan.