Ladies And Gentlemen, Start Your Engines.
“Currently in second, Mark Olson in the Mundill Racing, Vectren Source Mazda 53 car.”
That was the call last Thursday during qualifying at Road Atlanta for the Star Mazda racing series. Hearing our client partner Vectren Source being announced before untold thousands – and knowing that the entire world will be seeing them on one very cool open wheel race car on SpeedTV – made the whole endeavor worth it. And an endeavor it was – two hectic weeks pulling together a car sponsorship that culminated in one exciting trip to Atlanta (Marriott ineptitude notwithstanding!).
With Atlanta being a huge market for Vectren Source, and with branding for Vectren Source being pivotal in a prospect’s decision to switch their gas service to us, the opportunity to get us in front of thousands of potential customers in Georgia - and nationwide on SpeedTV - was just too good to pass up. Even if it did require two weeks of logistical wrangling with caterers and hotels and graphics companies and car-livery-making-type-companies and sign companies and shirt-embroidery companies (thanks to Vectren Source for some extremely awesome race-team polos!) and etc. Now we all see what the fuss is about. And it was both exciting and edifying to be able to pull something this substantive together in so short a time.
We’re looking forward to seeing the results of our post-race marketing efforts, both from a viral and internet marketing standpoint and we’ll keep you posted on how things turn out over the course of the next couple of weeks. But we can confidently say that thousands and thousands of folks in Vectren Source’s footprint who didn’t have any idea who they were or that they could turn to us as their gas provider now know a lot more about Vectren Source than they did just three short days ago. With more to come this Saturday at noon. Check your local listing for details!
Oh, and Brandwidth friends also have a lot to look forward to, since the logo on the air intake of that really cool open wheel race car is our very own! I won’t spoil your viewing by giving you the results of the race. But I will tell you that if you tune in to see Vectren Source and Brandwidth get some airtime, you won’t be disappointed!
As the track announcer said following the race: “To those fans who let the threatening weather scare you off, you really missed out. And for those of you who braved the weather to watch this race, you folks got your money’s worth.”
Our only regret? I wish we had stayed in a Holiday Inn Express!
Who: Mark Olson and the Vectren Source/Brandwidth Mazda
What: The Star Mazda Championships from Road Atlanta
When: Saturday, October 13, Noon
Where: SpeedTV