On-Line Advertising vs. Traditional Advertising (Value vs. Cost)
US ad spending in the traditional Marketing arena has dropped again. In fact it’s at an all time low since 2001 according to TNS. Is it that companies are truly spending less, or are they spending more in different areas?
The good news is marketers are still spending around the same amount on their marketing efforts. In fact some are spending more than ever! The strategy is changing though. More and more customers are putting their spend into Internet Marketing, CRM, and PPC advertising. This explains where the lost ad spend is going. Why?
As we all know the Internet is growing at light speed. The world continues to connect with this great resource (The Internet) and the opportunity to advertise effectively and inexpensively is growing also. Marketers are trying to get the most bang for their buck and the Internet may be the best solution. The internet is the fastest growing medium in the world, and is likely to be the largest advertising medium in the world by the year 2010 according to many trade magazines. Marketers like Country Wide Financial for instance spent 93 Million the first half of 2007 in On-Line Marketing according to Nielsen Net Ratings.
It’s important to consider the value and the cost of your marketing dollars. Most marketers are catching on to the benefits of On-Line Marketing. This is why we are seeing the decline in overall traditional ad spending. Consider where you’re putting your marketing dollars, consider value vs. cost, and keep marketing!